Tourism thrives on sights and experiences, and our work for Visit Blackpool brought this to life by creating a website that mirrors the vibrant attractions and experiences awaiting Blackpool's millions of visitors. This online destination captures the essence of the UK's top seaside resort, showcasing Blackpool's unique appeal in a way that's as compelling as the resort itself.
Case Study
Visit Blackpool
Revitalising Blackpool with a highly engaging website that captivates visitors and inspires them to explore this iconic destination further.
What we did:
- Research
- Stakeholder Engagement
- UX Design
- Systems Integration
- Project Management
The Client
Visit Blackpool is Blackpool Council’s tourism arm and has a mission to showcase the UK’s most popular holiday destination to a worldwide audience. Its website, VisitBlackpool.com, is a key tool in furthering that mission and increasing the resort’s 13 million visits per year.
The Brief
The overarching aim of the new site was to maintain Blackpool’s status as the UK’s most visited seaside resort in an increasingly aspirational family holiday market. We were tasked with repositioning Blackpool as a contemporary, family beach resort; showcasing the breadth and quality of Blackpool’s year-round attractions, events, and entertainment; and building upon the significant investment in regeneration and destination marketing that has been made in recent years.
What We Did
We designed and developed VisitBlackpool.com to align closely with their existing brand, ensuring it complemented the destination marketing work previously undertaken, which was already generating interest and resulting in an upsurge in visitor numbers.
We took the very easy decision to make Blackpool’s attractions the stars of the show. Some of Visit Blackpool’s core values focus on the ‘wow’ factor provided by its attractions - both internationally-renowned landmarks and hidden gems - and the unique and surprising nature of the resort, so it made sense to put its key sights at the forefront.
To do that we designed a site that is dominated by Visit Blackpool’s strong photographic assets. This helps to showcase the array of attractions, such as Blackpool Tower, Winter Gardens, and Comedy Carpet, while also demonstrating the investment and regeneration from which the resort has benefited. The snapshots of Blackpool’s many highlights draw on the resort’s seaside postcard heritage and bring that tradition into a contemporary setting and styling.
Built on the Kentico CMS, the site is integrated with Simpleview so that up-to-date information about accommodation and attractions is available to holidaymakers when they are browsing.
